01 / 15
MalachyteIn‑Session Personalization that activates before the first click.
No sign‑in. No third‑party cookies. No waiting for cohorts to materialize. The moment a shopper lands, a vector starts forming — and sharpens with every action they take.
02 / 15
Where personalization compounds for MyGemma.
Each surface earns lift on its own. Together they reinforce — search intent flows into PDP, PDP signal sharpens recommendations, recommendations seed combos.
Built for fashion catalogs — fabrics, fits, and silhouettes ranked alongside relevance.
AOV-focused recommendations for each user's intent. Cross‑category pairing, not color‑variant loops.
Unit-per-order optimized pairing to complete outfits.
Without disrupting category structure or merchandising rails.
Only possible on a unified platform. Signal that crosses surfaces, not stops at them.
03 / 15
What lift looks like.
Conservative targets, measured A/B vs current baseline. Read at ≥95% confidence; baselines confirmed in two‑week discovery.
04 / 15
Malachyte
MyGemma
The biggest lever isn’t more traffic. It’s monetizing the traffic you already win.
Six in ten visits arrive from organic search — a new shopper landing cold on a single product page. Lifting revenue‑per‑visitor there grows the business with zero added acquisition spend.
of monthly visits arrive from Google (per Similarweb) — the majority channel by far. Most are new, cold visitors with no history.
A search for a specific piece drops a new visitor straight onto its product page — not the homepage, not search.
Lifting revenue‑per‑visitor on the search traffic you already earn is pure margin — no added acquisition spend.
05 / 15
Malachyte
Most visitors start on a product page — cold.
Six in ten visits come from organic search. A query for a specific piece lands a new visitor directly on its product page — the PDP is the first impression.
Above the fold is the product; below it, a static “You may also like” — same category, same house, identical for every visitor. Nothing reflects who just arrived.
She bounces. The single highest‑intent moment of the visit — the page she searched her way to — was generic.
06 / 15
Malachyte
Same landing page. Two visitors. Personalized in <200ms.
No sign‑in, no third‑party cookies, no waiting for cohorts. The vector forms the instant she lands on the PDP.
Above the fold stays the listing she found. The open canvas below re‑orders to her intent — live, per visitor.
The highest‑intent moment of the visit finally reflects who arrived — on the search traffic you already earn.
Complementary to your search & PLP — this is the cold‑start PDP moment they don't cover.
Malachyte
A user vector that warm starts every session before the first click.
A new visitor lands on the Neverfull PDP from a Google search for “anniversary gift” — the vector adapts in <200ms.
referrer: google.com · “anniversary gift”
08 / 15
Malachyte
What the vector knows — without an account.
An adaptive profile that represents every anonymous visitor preference and intent. Your merchandisers control it; the customer experience is continuously powered by the user vector underneath.
09 / 15
MalachyteReal traffic. Real personalization. Real revenue.
10 / 15
Malachyte
Merchandisers stay in the driver's seat.
Changes apply across search, PLP, PDP, cart and email instantly.
Every recommendation is explainable. No black box.
11 / 15
Malachyte
Modular with your stack. No data lift on your side.
One Shopify app install, or a single tag for custom storefronts. Catalog, inventory, and events stream in automatically.
Full QA review and preview of personalization — including merchandising controls and dashboard.
We set up the A/B test and complete a full QA review before deploying. Typical tests average 7 days.
Extend the same intelligence to search, PLP, homepage, cart and email — same engine, new surface.
12 / 15
Malachyte
BRUNT Workwear
"We needed to understand visitors immediately — not after they create an account or browse 10 pages. Malachyte's cold‑start activation solved exactly that."
— BRUNT Workwear, Digital Product
13 / 15
Malachyte
Where Malachyte is built differently.
No vendor category solves all of this. Malachyte covers what cross‑vertical engines, point‑recommendation tools, search vendors, and LLM startups each only partially address.
engines
vendors
vendors
vendors
14 / 15
Malachyte
What a Malachyte offering includes.
Production fees cover the full package — a personalization suite, AI expertise, and ongoing partnership.
Search, add‑to‑cart, and PDP personalization powered by an adaptive user vector for session‑based personalization at scale.
Continuous learning against fresh catalog and member signal. Refresh cycles managed by Malachyte.
Live attribution dashboard updated hourly, lift tracking, rich user intelligence query access, monthly performance read‑outs.
Sub‑200ms latency, 99.9% uptime, on‑call engineering coverage, incident response within documented windows.
A personal CS lead available via Slack, and weekly operating touch points. Rapidly expanding roadmap and proactive support.
Every quarter with Malachyte executive leadership. Results, benchmarks, roadmap alignment, commercial review.
Direct line to founders and product team. Roadmap input on enterprise requests. Private Slack for day‑to‑day.
ML engineers, integrations, product — working alongside you as one team. Not a customer success manager who can't influence product.